Category: Advertising

Tech Giants Spend Their Advertising Revenue on Billboards
Author: Stokely Outdoor January 25, 2019 January 22, 2019
While online platforms like Google and Facebook dominate digital marketing ad spend amounts, they typically don’t reintroduce that money into their own advertising online. Surprisingly, recent statistics show that the top spending in the billboard advertising category are tech giants like Facebook, Google and Apple that make their money selling advertising space online. In this … Continue reading "Tech Giants Spend Their Advertising Revenue on Billboards"
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Basic Steps to Begin Your Outdoor Advertising Campaign
Author: Stokely Outdoor January 18, 2019 January 16, 2019
As billboard advertising continues to be an effective marketing source for businesses of all sizes, it’s no surprise that more businesses are beginning to incorporate outdoor advertising into their marketing strategy. While starting an outdoor advertising campaign can seem like a daunting task, it has never been easier to get started. In this article, we … Continue reading "Basic Steps to Begin Your Outdoor Advertising Campaign"
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Billboards: More Than a Seasonal Advertising Option
Author: Stokely Outdoor January 11, 2019 January 11, 2019
While it’s easy to justify spending your marketing dollars on seasonal options, there are many reasons it is important to utilize billboard advertising year round. While often used as a season advertising option, billboards offer more value than they may let off. In this article, we will explain why billboards are more than a seasonal … Continue reading "Billboards: More Than a Seasonal Advertising Option"
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Is Billboard Advertising Effective in a Digital World?
Author: Stokely Outdoor January 4, 2019 January 11, 2019
As our lives become more intertwined with the internet and burgeoning technologies, digital marketing has become a staple for many businesses that are attempting to expand their reach and sell more products. However, as digital advertising technology continues to expand so to do the methods to block them out. Regardless of what modern trends may … Continue reading "Is Billboard Advertising Effective in a Digital World?"
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