Billboards: More Than a Seasonal Advertising Option

Billboards: More Than a Seasonal Advertising Option

While it’s easy to justify spending your marketing dollars on seasonal options, there are many reasons it is important to utilize billboard advertising year round. While often used as a season advertising option, billboards offer more value than they may let off. In this article, we will explain why billboards are more than a seasonal advertising option and some of the ways you can use them effectively to expand your reach and improve your advertising effectiveness.

In most cases, businesses prefer to utilize their remaining advertising budget throughout the final months of the year to try and capitalize on seasonal advertising options. However, most businesses are under the impression this is the time to capitalize on their remaining advertising dollars, ultimately increasing the amount you would spend otherwise. For this reason, it often makes sense to start early or stretch your advertising dollars, to ensure it is making the most impact possible at the most affordable price.

While this is an effective strategy, businesses should be utilizing billboard advertising year-round to ensure the most impact possible. Repeated exposure prior to your marketing message prior to the holiday season will ensure you are front and center in the mind of your potential customers when Christmas arrives. This benefit is often overlooked by business owners and results in a costly advertising expense to convey your message properly.

As one of the leading providers of billboard advertising in Oklahoma, we hope this blog has shown you that billboards are more than just a seasonal advertising option. If you are ready to improve your advertising with a larger than life advertisement on an effectively placed billboard, the experts at Stokely Outdoor are here to help. Let us help find the perfect billboard location to display your business’ unique message.

Why Choose Stokely Outdoor?

If you are interested in adding billboards to your advertising plan, Stokely Outdoor has the experience and billboard locations to help. With more than 40 traditional and LED billboards in the Tulsa market and over 300 in the surrounding area, you are sure to find the perfect location to make the most impact. Ready to get started? Request your free quote today or give us a call at (918) 402-9016. We look forward to hearing from you!

Posted in: Advertising