38% of Americans make the decision to stop at a store while on their way home.
Outdoor media reaches more people per ad dollar spent than any other media. Billboards are on average 80% less than TV advertising, 60% less than newspaper ads and 50% less than radio advertisements.
56% of Americans reported later talking about a funny billboard they saw while on the road. 33% tuned into a TV show because of a billboard ad, 44% tuned into a radio show. 26% noted a phone number or website address written on an outdoor billboard.
82% of billboard viewers who commute to work have stopped at a grocery store on their way home from work in the past month and nearly two-thirds (63%) have stopped at a large retail store.
71% of Americans “often look at the messages on roadside billboards", 58% of Americans at one time or another learned about an event which interested them and 58% learned about a restaurant they later patronized.
There are 53% more cars on the road than there were 30 years ago.
The average American is in a car nearly 20 hours a week!
72% of workers shop after work and 68% of purchasing decisions are made out of the home, usually in the car. Be the company added to the evenings “to-do” list during the morning drive, or the impulse stop on the way home from work!
At under 50 cents per 1,000 exposures, our rates are lower than our competitors stated prices for a comparable billboard.
Billboard advertising is one of the last messages a consumer receives before making a buying decision.
50% of Americans have reported receiving directional information from a billboard.
24% of Americans have said they have immediately visited a business because of an outdoor ad message.
32% of Americans have visited the retailer they saw on a billboard later that week.