As billboard advertising continues to be an effective marketing source for businesses of all sizes, it’s no surprise that more businesses are beginning to incorporate outdoor advertising into their marketing strategy. While starting an outdoor advertising campaign can seem like a daunting task, it has never been easier to get started. In this article, we will explain the basic steps to begin your outdoor advertising campaign and offer some tips to ensure you don’t run into any issues.
Determine Your Campaign Objectives
If you have considered investing in billboards, there’s a good chance you already have an idea of what you would like to put on them. To begin planning your outdoor advertising campaign, you will need to set clear objectives that you hope to achieve then target your advertising to meet that goal. Take the time to plan out your expectations to ensure you have a measurable standard to judge your outdoor advertising campaign on.
Design Your Billboard Advertisement
Being successful in the outdoor advertising space requires businesses to not only find the perfect billboard location, but it also requires them to create head-turning and memorable designs to display on them. Successful billboards will often accentuate the landscape they are a part of instead of detracting from it. Make sure your design isn’t too harsh by utilizing pleasing colors and limit the text on your billboard to be easily read and remembered with a quick pass.
Measure Your Billboard Campaign Results
Unlike digital advertising, measuring the results of your billboard campaign can seem a little challenging. In most cases, circulation will be your primary resource when determining how many people are actually seeing your billboard; however, it never hurts to ask your customers what led them to your store. By choosing a billboard location that has a high reach of your potential customers, you can be sure that you are hitting the mark.
Why Choose Stokely Outdoor?
If you are interested in adding billboards to your advertising plan, Stokely Outdoor has the experience and billboard locations to help. With more than 40 traditional and LED billboards in the Tulsa market and over 300 in the surrounding area, you are sure to find the perfect location to make the most impact. Ready to get started? Request your free quote today or give us a call at (918) 402-9016. We look forward to hearing from you!