Simple Steps for Planning Your First Billboard

Simple Steps for Planning Your First Billboard

Nearly anyone has the ability to buy a billboard with the right tools and information at their disposal. While it’s not as simple as purchasing something on Amazon, the process can generally be completed very easily as long as you keep a few things in mind. In this article, we will explain the simple steps for planning your first billboard and what to expect throughout the process.

Find the Right Billboard Vendor and Billboard Location

As you make your commute to work, you likely are faced with a wide variety of billboards. What you may not notice is the small tag underneath the billboard that signifies what vendor that company decided to partner with. If you have a certain location in mind for your billboard, start your research by checking out some of the billboards in that area and determining what vendor has them available if they have the attached tags. If you are starting without a particular area in mind, take the time to familiarize yourself with the vendors in your area and view their available inventories online.

Determine the Specifics of Your Billboard Campaign

Once you know the location you want to place your billboard in, you will need to determine the length of time the billboard will be available and the associated costs you will be responsible for. In many cases, billboards are sold in increments of 4 weeks; however, that time can be extended if needed. There are many factors that go into the pricing of a billboard including the location and how long you sign a contract for. Review these numbers very carefully with the billboard vendor you choose to avoid any potential problems that may arise once the billboard is already installed.

Create and Submit Your Billboard Artwork

There are specific artwork requirements that will be given to you by your chosen billboard vendors. Following these recommendations ensures that your billboard is legible and contains all the information you requested to be included. These requirements may vary depending on whether or not you invest in a traditional billboard or LED billboard. Once completed send them to your billboard vendor for review. If approved, your billboard will then be ready to be installed.

Why Choose Stokely Outdoor?

If you are interested in adding billboards to your advertising plan, Stokely Outdoor has the experience and billboard locations to help. With more than 40 traditional and LED billboards in the Tulsa market and over 300 in the surrounding area, you are sure to find the perfect location to make the most impact. Ready to get started? Request your free quote today or give us a call at (918) 402-9016!

Posted in: Advertising