The 4 Components of an Effective Outdoor Marketing Strategy

The 4 Components of an Effective Outdoor Marketing Strategy

There are many great reasons why businesses of all sizes utilize billboards for their advertising goals. However, just placing your message on a larger-than-life medium isn’t enough to be successful. If you are ready to invest in an effective outdoor marketing strategy, here are 4 components you should keep in mind.

Widespread Coverage

One of the most important components of an effective outdoor marketing strategy is ensuring that your message is blanketed across strategic locations. While having a single billboard may be great as an encouragement to exit for food or another commodity, it likely won’t be as effective for a marketing campaign. Determine if your message needs extended coverage and plan your billboard locations accordingly.

Targeted Audiences

The location of one billboard may have a drastically different audience than another. For this reason, it is important to understand both how the location of your billboard will impact your chances at success with your desired audiences and how many people will actually see it. By being analytical throughout the process and not just haphazardly choosing your billboard locations because they have heavy traffic, your message will be in front of the right audiences.

Creative Design

Nothing can sink what seems like an effective outdoor marketing strategy quicker than an ineffective or sloppy billboard design. Whether you add too much text for the casual passerby to absorb or don’t create an engaging billboard, finding the perfect design balance while still getting your message across quickly is important.  The main goal of your billboard should be to catch the eye of your audiences and encourage them to perform a requested call to action.

Appropriate Time

Unlike viral videos, billboards won’t provide overnight success. For this reason, it is important to ensure you have patience when investing in billboard advertising to bolster your marketing efforts. The most important thing to remember is that you are building your brand with billboards and establishing future recognition with your target audiences. Even if they don’t need your services now, they will remember you for the future.

Why Choose Stokely Outdoor?

If you are interested in adding billboards to your advertising plan, Stokely Outdoor has the experience and billboard locations to help. With more than 40 traditional and LED billboards in the Tulsa market and over 300 in the surrounding area, you are sure to find the perfect location to make the most impact. Ready to get started? Request your free quote today or give us a call at (918) 402-9016!

Posted in: Advertising