Should You Invest In an LED Billboard?

Should You Invest In an LED Billboard?

In recent years, digital billboards have become a very popular outdoor advertising option for a wide variety of businesses. Not only does this new technology expand the already established benefits of traditional billboards, it provides great opportunities for businesses to expand their reach with new promotions on the fly. In this article, we will explain what an LED billboard is and why you should include them in your next marketing plan.

What Are LED Billboards?

Unlike traditional billboards that require a vinyl poster to be printed and affixed to chosen billboard location, LED billboards can utilize digital artwork that has been created to easily and professionally display your intended message to a large audience. In recent studies, researchers have found that animated billboards also tend to be more memorable than static billboards.

What Are the Advantages of LED Billboards?

Driving in heavy traffic can get pretty boring, especially if you run into a delay. As previously noted, an animated billboard is one of the easiest ways to capture the attention of a commuter, especially if it’s in a high traffic location. The ability to implement animated designs into your billboard advertising is likely the most common reason they are utilized by businesses but the benefits don’t stop there!

An LED billboard can be changed on the fly to meet your current promotional needs without the costs associated with printing a new vinyl billboard and taking the time to affix it to your previous billboard location. This allows businesses to change their marketing on the fly to meet the current goals or needs of their business at any given time.

Why Choose Stokely Outdoor?

If you are interested in adding billboards to your advertising plan, Stokely Outdoor has the experience and billboard locations to help. With more than 40 traditional and LED billboards in the Tulsa market and over 300 in the surrounding area, you are sure to find the perfect location to make the most impact. Ready to get started? Request your free quote today or give us a call at (918) 402-9016!

Posted in: Advertising