Riding the Digital Out-of-Home Media Wave

Riding the Digital Out of Home Media Wave

In recent years, billboards have seen a resurgence in effectiveness by incorporating the latest technology to provide eye-catching and effective advertising. One of the biggest changes that has assisted this transition is the implementation of digital out-of-home media, or DOOH. In fact, businesses across all industries are now enhancing their marketing and advertising by riding the digital out-of-home media wave.

Digital out of home media remains effective because it so easily integrates with existing technologies in the places they are. As a technologically advanced and connected society, digital advertising can easily be absorbed and updated instantly to meet your current marketing goals. Even more important, unlike banner ads or web-based advertising methods, your audiences are unable to mute or turn off your message.

It is important to note, however, that DOOH advertising doesn’t come without its own limitations. For instance, while LED billboards are capable of displaying videos or moving images, advertisers have to find a way to make their message effective without the use of a sound with an advertising medium that, while dominantly visual, uses audio to build effectiveness. Understanding these limitations and how to work around them is critical for success.

If you are ready to improve your advertising plan with digital out-of-home media, Stokely Outdoor can help. With a wide variety of LED billboards in high-traffic, desirable areas, we are sure to have the perfect fit needed to reach your target audiences. When you choose the right billboard location, all that is missing is your unique message and design choices that will resonate with your potential customers.


Why Choose Stokely Outdoor?

If you are interested in adding billboards to your advertising plan, Stokely Outdoor has the experience and billboard locations to help. With more than 40 traditional and LED billboards in the Tulsa market and over 300 in the surrounding area, you are sure to find the perfect location to make the most impact. Ready to get started? Request your free quote today or give us a call at (918) 402-9016. We look forward to hearing from you!

Posted in: Advertising