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Can Billboards Help with Public Relations?

While traditional public relations firms worked to gain free exposure by building connections with local newspapers, the modern strategies employed by professionals have evolved with the digital age. Unlike traditional marketing efforts that are used to generate sales, public relations is generally employed to build a brands image and create name recognition. As you may … Continue reading "Can Billboards Help with Public Relations?"
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Enhance Your Marketing Agency Clients Reach with Billboards

As recently reported, the hottest trend in advertising last year was out of home media. And while digital marketing has taken on new prominence, many marketing agencies are cutting their clients short by not investing in a well-rounded marketing strategy. In this article, we will examine some of the ways incorporating billboards into your client’s … Continue reading "Enhance Your Marketing Agency Clients Reach with Billboards"
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Static or LED: Which Billboard is Right For You?

As digital billboards continue to dot roadways across the United States, some businesses are finding it hard to determine what type of billboard they should use for their own advertising. While both still maintain the same benefits when promoting a business, there are many reasons why investing in more modern technological solutions can add extra … Continue reading "Static or LED: Which Billboard is Right For You?"
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Billboard Advertising Goes Beyond Awareness Building

While billboard advertising is most notably known as a way to build awareness about a brand, their services or their products, many modern billboard designs have started to fulfill a different need. As many brands have found out, modern techniques have made it possible to incorporate your billboard into a purchase funnel to gain new … Continue reading "Billboard Advertising Goes Beyond Awareness Building"
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