While billboard advertising is most notably known as a way to build awareness about a brand, their services or their products, many modern billboard designs have started to fulfill a different need. As many brands have found out, modern techniques have made it possible to incorporate your billboard into a purchase funnel to gain new customers. In this article, we will look at some of the ways billboard advertising goes beyond awareness building and instead helps drive targeted marketing support.
One of the easiest ways to begin utilizing your billboards beyond awareness building is by providing product education that can convert potential customers or improve the level of service that existing customers receive. For the most impact, modern businesses will often use traditional billboards, as well as street level, smaller out-of-home-advertising options to create an all-encompassing product education campaign. This method is particularly effective when promoting a service.
Billboards can also be used for businesses that are attempting to pivot or reposition their brand image. Because billboard advertising gives businesses the option to have a larger than life design, it is a great way to attract new customers by showcasing new services or products that they may not know are available to them. Aside from the scale outdoor advertising provides, it also helps you connect with a large audience of potentially untapped customers.
If you are looking for an effective way to reach customers outside of digital mediums, it is important to understand that billboard advertising goes far beyond just building brand awareness. As one of the leading providers of outdoor advertising in Oklahoma, Stokely Outdoor can help find the perfect location to meet your needs. All you have to do is determine what your final design will be and its intended function!
Why Choose Stokely Outdoor?
If you are interested in adding billboards to your advertising plan, Stokely Outdoor has the experience and billboard locations to help. With more than 40 traditional and LED billboards in the Tulsa market and over 300 in the surrounding area, you are sure to find the perfect location to make the most impact. Ready to get started? Request your free quote today or give us a call at (918) 402-9016. We look forward to hearing from you!