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While traditional public relations firms worked to gain free exposure by building connections with local newspapers, the modern strategies employed by professionals have evolved with the digital age. Unlike traditional marketing efforts that are used to generate sales, public relations is generally employed to build a brands image and create name recognition. As you may … Continue reading "Can Billboards Help with Public Relations?"

As recently reported, the hottest trend in advertising last year was out of home media. And while digital marketing has taken on new prominence, many marketing agencies are cutting their clients short by not investing in a well-rounded marketing strategy. In this article, we will examine some of the ways incorporating billboards into your client’s … Continue reading "Enhance Your Marketing Agency Clients Reach with Billboards"