No matter what your business’ marketing plan may include, there are likely several driving forces or goals that helped determine that decision. Planning an outdoor advertising strategy is no different and it is important to have a unique billboard goal in mind before you begin planning or implementing your design to accentuate your existing marketing strategies. If you are ready to get started, consider some of these common billboard goals to help find the one that is right for you.
To Promote a Location
Whether you are opening a new storefront or just want to make it easier for your potential customer to find an existing one, there is no easier way to achieve this than with a billboard. By strategically planning billboards along a certain route to your business, you have the ability to funnel leads directly to your doorstep. If your billboard goal is to bring more people into your business, try this strategy to promote your location more effectively.
To Promote an Event
Driving up and down the highway you will likely see a lot of upcoming events displayed on billboards that you pass. Promoting your upcoming event on a billboard is a larger-than-life way to get your message in front of a large, receptive audience. If your billboard goal is to increase ticket sales for your upcoming event, try investing in high-traffic billboard locations for the most impact.
To Inform Your Audiences
Billboards aren’t all about selling products or services. In fact, some of the most memorable billboards will often be designed by non-profit organizations or government-affiliated departments to inform the public or provide valuable information they may need to know. For businesses that are trying to establish their branding, this can be an effective way to do it.
Why Choose Stokely Outdoor?
If you are interested in adding billboards to your advertising plan, Stokely Outdoor has the experience and billboard locations to help. With more than 40 traditional and LED billboards in the Tulsa market and over 300 in the surrounding area, you are sure to find the perfect location to make the most impact. Ready to get started? Request your free quote today or give us a call at (918) 402-9016!