How To Measure Billboard Effectiveness

How To Measure Billboard Effectiveness

There’s no doubt that billboard advertising is an effective way to get your message to a wide and captive audience. However, it can difficult for business owners to see this value without the proper tools and resources in place to determine if the billboard is indeed working. In this article, we will explain how to measure billboard effectiveness and the reasons you should want to.

Before choosing your billboard location, your outdoor advertising partner should be able to give you the information needed to make an informed decision. Most notably, they should be able to provide you with real numbers of vehicular or pedestrian traffic that is likely to pass the billboard at any given time. Other demographics that are helpful and may be available are demographics and the Daily Effective Circulation.

Knowing the value of these metrics can help ensure you are making a wise investment and not just throwing your budget to the wind. Of course, your billboard will only be as effective as the design and information you include on it. For this reason, it is important to ensure that you take the time to refine your billboard design to achieve the greatest impact possible.

At Stokely Outdoor, we are committed to providing effective billboard advertising solutions that provide real value not only our clients but for their target audiences as well. With these metrics readily available, we can help you find the best billboard location for your message to ensure it is received by the appropriate people at the time they need it most. Let us help improve your marketing portfolio with proven and tested outdoor advertising that lets you measure billboard effectiveness.

Why Choose Stokely Outdoor?

If you are interested in adding billboards to your advertising plan, Stokely Outdoor has the experience and billboard locations to help. With more than 40 traditional and LED billboards in the Tulsa market and over 300 in the surrounding area, you are sure to find the perfect location to make the most impact. Ready to get started? Request your free quote today or give us a call at (918) 402-9016!

Posted in: Advertising