Why Should Media Buyers Invest in Billboard Advertising?

How Can Billboards Help Media Buyers?

As a media buyer, you are likely always looking for the best investments possible for your organization or clients. But what guards do you have in place to find the best advertising options possible at the lowest price you can find? No matter what size your budget may be, billboard advertising continues to be one of the smartest options when viewed dollar for dollar against the return it provides. In this article, we will look at some of the ways billboards can help media buyers and help provide the best return on investment for their designated budget.

Up-Front Pricing

With digital marketing, you typically will float cash from your marketing budget just to see what results you achieve. While this may work sometimes, you may be paying way more per lead than you could be with other advertising mediums if you don’t get it right the first time. However, with a billboard, you pay a set fee for 24-hour exposure to a wide audience. You know exactly how much you will need to pay and avoid wasting money on ineffective strategies.

Guaranteed Exposure

One of the biggest problems digital marketers face is finding new and creative ways to keep audiences engaged and ensure their messages aren’t being ignored. In modern times, many web browsers have integrated pop-up and ad blocking that can drastically limit the exposure your ads receive. With billboards, media buyers have access to 24/7 exposure to local audiences that can’t be blocked or shut off.

Digital Campaign Integrations

While not commonly seen as a supplement to digital marketing, the advancements in modern LED billboard technology have made it possible to quickly and easily update billboard graphics to suit your current digital campaigns. This makes billboards incredibly effective when attempting to reach your target audiences when they are away from modern technology to further solidify your digital marketing strategy.

Why Choose Stokely Outdoor?

If you are interested in adding billboards to your advertising plan, Stokely Outdoor has the experience and billboard locations to help. With more than 40 traditional and LED billboards in the Tulsa market and over 300 in the surrounding area, you are sure to find the perfect location to make the most impact. Ready to get started? Request your free quote today or give us a call at (918) 402-9016. We look forward to hearing from you!

Posted in: Advertising