Billboard Fun Facts

Stokely Outdoor has been Tulsa’s premiere partner for outdoor advertising since 1978. With over 150 billboard locations, we are ready to fulfill your the advertising needs of your company. Still not sure if billboard advertising is the right solution for you? Check out these compelling statistics then contact us today to get started!

  • 72% of workers shop after work and 68% of purchasing decisions are made out of the home, usually in the car. (Be the company added to the evenings “to-do” list during the morning drive, or the impulse stop on the way home from work)
  • 71% of Americans “often look at the messages on roadside billboards;’ a majority of Americans at one time or another learned about an event which interested them (58%) or a restaurant (58%) they later patronized.
  • 56% of Americans reported later talking about a funny billboard they saw while on the road. A percentage tuned into a TV (33%) or radio show (44%) because of a billboard ad. (26%) Noted a phone number or website address (28%) written on an outdoor billboard.
  • 82% Of billboard viewers who commute to work have stopped at a grocery store on their way home from work in the past month and nearly two-thirds (63%) have stopped at a large retail store. Convenience stores (58%), drug stores (53%) and fast-food restaurants (44%) are also popular places for consumers to visit on their way home from work.
  • 38% make the decision to stop at a store while on their way home
  • 32% visited the retailer they saw on a billboard later that week
  • 50% reported receiving directional information from a billboard
  • 24% said they have immediately visited a business because of an outdoor ad message
  • 53% more cars on the road than there were 30 years ago
  • The average American is in a car nearly 20 hours a week!
  • Outdoor media reaches more people per ad dollar spent than any other media. Billboards are on average 80% less than TV advertising, 60% less than newspaper ads and 50% less than radio advertisements.
  • Billboard advertising is one of the last messages a consumer receives before making a buying decision.
  • At under 50 cents per 1,000 exposures, our rates are lower than our competitors stated prices for a comparable billboard.
Posted in: Advertising