50% of Americans have reported receiving directional information from a billboard.
71% of Americans “often look at the messages on roadside billboards", 58% of Americans at one time or another learned about an event which interested them and 58% learned about a restaurant they later patronized.
82% of billboard viewers who commute to work have stopped at a grocery store on their way home from work in the past month and nearly two-thirds (63%) have stopped at a large retail store.
38% of Americans make the decision to stop at a store while on their way home.
Billboard advertising is one of the last messages a consumer receives before making a buying decision.
At under 50 cents per 1,000 exposures, our rates are lower than our competitors stated prices for a comparable billboard.
32% of Americans have visited the retailer they saw on a billboard later that week.
24% of Americans have said they have immediately visited a business because of an outdoor ad message.
72% of workers shop after work and 68% of purchasing decisions are made out of the home, usually in the car. Be the company added to the evenings “to-do” list during the morning drive, or the impulse stop on the way home from work!
There are 53% more cars on the road than there were 30 years ago.
Outdoor media reaches more people per ad dollar spent than any other media. Billboards are on average 80% less than TV advertising, 60% less than newspaper ads and 50% less than radio advertisements.
The average American is in a car nearly 20 hours a week!
56% of Americans reported later talking about a funny billboard they saw while on the road. 33% tuned into a TV show because of a billboard ad, 44% tuned into a radio show. 26% noted a phone number or website address written on an outdoor billboard.
